This 3J campaign was created for Galeries Lafayette, featuring Garance Doré as guest fashion editor.
The film combines editorial dialogue with behind-the-scenes moments, offering an intimate look at fashion through Garance’s perspective. Rather than focusing on trend reporting, the campaign positions style as attitude and point of view—reinforcing Galeries Lafayette’s role as a cultural curator within the global fashion landscape.

Role: Creative Direction, Art Direction
Client: Galeries Lafayette
Category: Luxury Fashion / Retail