Dial Up Your Glow is a global skincare campaign created for The Body Shop Vitamin C range, focused on energised, radiant skin.
Through dynamic pacing, expressive movement, and glow-forward visuals, the campaign brings the product benefit to life—positioning Vitamin C as a daily ritual that helps skin look brighter and more awake. The tone is confident and modern, balancing efficacy with self-expression.

Role: Creative Direction, Art Direction
Client: The Body Shop
Category: Beauty / Skincare