Freedom to be YOU is a global makeup campaign created for The Body Shop, built around the belief that beauty begins with self-expression.
The campaign showcases diverse individuals using makeup in ways that feel personal and empowering, rejecting prescriptive standards. Through an honest, human-centred visual approach, the film positions makeup as a means of confidence and agency—supporting people in expressing who they are, not who they are expected to be.

Role: Global Campaign Creative Lead, Art Direction
Client: The Body Shop
Category: Beauty / Makeup