Shake It, Don’t Flake It is a lifestyle-led haircare campaign created for The Body Shop Ginger Shampoo, reframing anti-dandruff care as confidence and freedom.
Through candid, reportage-style moments of friends spending time outdoors, the film and stills capture how it feels when flakes are no longer a concern—light, playful, and unguarded. Hair in motion becomes a visual expression of ease, positioning Ginger Shampoo as a quiet enabler of natural confidence.

Role: Creative Direction, Art Direction
Client: The Body Shop
Category: Beauty / Haircare