Catch Up in the AM… is the US launch film for YOLU, built around the belief that beauty is restored through stillness.
The film captures nighttime as a moment of pause—where intentional care allows hair and mind to recover together. With restrained pacing and a calm visual language, YOLU is positioned as a nighttime ritual that quietly prepares you for the morning ahead.

Role: Brand/Creative Direction, Art Direction
Client: YOLU US
Category: Beauty / Haircare
Team: YOLU US brand & production teams